Humanely Raised Rose Veal
Yes, you CAN eat veal again in good conscience.
After the animal rights groups PR campaigns against veal in the 1980's, a lot of folks gave up eating this
delicious meat because they couldn't stomach the thought of sickly calves crammed in crates. Pasty white
milk-fed veal became synonymous with animal cruelty.
Enter the local foods/sustainability movement of the twenty first century.
In reality, if you consume dairy products, especially artisan cheese and milk from small family dairys--even
wonderful handcrafted ice cream--you should be eating Rose Veal.
Dairy cows need to have babies in order to produce milk. The ratio of males to females born is approximate
50%. That means a dairy farm milking 50 cows can produce around 25 calves a year. For many dairy farms, it is
not economically feasible to raise dairy breeds as beef so they ship their bull calves off to the auction barn
where they are often sold two or more times before reaching a commercial veal operation.
Traditionally, male offspring of pastured dairy cows were left with their mothers until forage became scarce in the
fall when they would be harvested, their meat being a light rose color and flavorful thanks to their access to
Today, you can enjoy the same delicious and healthy fare from calves raised in a humane and natural
environment prior to harvest.
All calves are hand raised with love at Painted Hand Farm
3 ounces of Cooked Veal
What Cuts of Rose Veal Are Available?
Whole & Half Veal
By the Cut
• Osso Buco
• Rib & Loin Chops
• Boneless Stew
• Organs (liver, heart, kidneys, tongue)
• Meaty/Marrow Bones
• German-style Bratwurt Links (half veal, half pork)
with sauerkraut, onions and peppers
Understanding the Difference
•ainted Hand Rose Veal
• Stays with cow after birth.
• Naturally nursed with colostrum.
• Procured from local family farms for a fair
• Fed all non-medicated milk-based replacer
• Never injected with hormones or antibiotics.
• Raised outside in small group.
• No mutilation.
• Lots of grass & sunshine.
• Processed at local family-operated
•ommercial White Veal
• Taken away from mother immediately.
• Force fed antibiotics & electrolytes.
• Trucked hundreds of miles, often through
large auction barns.
• Fed only medicated, nutritionally
incomplete whey-based milk replacer out of
• Synthetic estrogen implants used to
promote rapid growth.
• Crowded inside barns with hundreds of
other calves in individual crates.
• A life of concrete, darkness & sickness.
• Trucked hundreds of miles to large scale